After graduating from the American University of Beirut and a stint working in graphic design companies, Dina Khalife decided to pursue a Masters in Textile Design and Surfaces at the IED Madrid. Dina was working as an accessories designer at Bimba & Lola when she heard about Starch Foundation; an organisation that helps launch Lebanese emerging designers and decided to start her own brand.
What have been the highest and lowest points on your journey so far?
The lowest point was when I had a delay in producing the items for my collection and I couldn't deliver on time. The highest point is getting stocked at one of the best stores in the Middle East ‘BySymphony’ in Dubai.
What is your greatest fear?
Losing a family member or a close friend.
How would you describe your customer base?
My customers are women aged between 20 and 50 years old, who appreciate colourful outfits and details.
What are the morals you run your brand by?
The brand is about original art prints turned into unique clothes and accessories. Our products are produced in limited runs by local artisans in Spain and Lebanon.
Who is your mentor?
I don’t have any at the moment. But I often take advice from similar designers who have started their own businesses. It’s always good to share ideas with others who have been in similar situations.
What inspires you?
Visiting exhibitions, travelling, discovering old shops and flea markets. I have a small book where I save my finds.
What building holds the most sentiment for you?
Al Hamra Palace in Granada. The decoration of the monument is breathtaking: the colors, the details, the motifs, the light, etc.. It’s magical.
What book changed your life?
I can’t say that I read a book that changed my life but ‘1984’ by George Orwell got me into some deep thinking.
What is your most treasured possession?
My mother’s jewellery.
What motto do you live your life by?
Love what you do and you will surprise yourself.
How do you keep your body and mind healthy?
I work out 3 times a week and follow a healthy diet with lots of fruits and vegetables.
Where do you see the brand in five years?
In five years from now, I see the brand in stores in the US and Asia (Japan, HK) The collection will have expanded to include children clothes and home accessories.
What drew you to Wolf & Badger?
A few months ago, I met Lulwa El Amin, a designer from Bahrain who told me about the W&B store and strongly recommended it. Plus I was looking for a stockist in Europe as my brand started in the Middle East and my other stockists are located in the UAE, Lebanon and Oman.