RUMOUR is a contemporary London-based womenswear label, focused on creating beautiful and wearable garments to suit the busy lifestyle of today's woman. Their designs are defined by feminine lines and smart detail. They are passionate about using the powers of fashion to help women be at their best and achieve their dreams, so it is their mission to create pieces that have great finish and true soul. As the style icon Coco Chanel once said, "Dress shabbily and they remember the dress; dress impeccably, and they remember the woman".