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Loveday London has truly embraced delicacy for the first time in the SS17 Demetrius collection. Demetrius is a lace-on-lace combination with classic, elegant and erotic features. French leavers lace with an eyelash scalloped edge works in harmony with the female form, whilst blooming rose Chantilly lace and strips of gleaming Italian lambskin leather engage to form the base of each garment. ‘Hardcore Romance’ in its purest form can be seen in the contrasting but flattering leather lines of this collection, which are designed to seduce.
New shapes are found in the Demetrius Plunge Bra, body-skimming Thong, Brief, Soft Cup Bra and Suspender Belt with detachable straps. The complete collection also includes Ouvert Bra, Ouvert Thong, Maxi Skirt and complementing boudoir cushion.
Made in UK.
Loveday London bras have been designed to provide a bespoke fit for each individual wearer. The patented adjustable back strap systems, allow complete cup and back size differences to be achieved as required. Using the universally used ‘cross grading’ system, our small, medium and large bras should be chosen in the wearer's cup and back size using the information below.
32C (Adjusted to smallest) 32D (Adjusted to smallest) 32DD (Adjusted to smallest)
34B (Adjusted to middle) 34C (Adjusted to middle) 34D (Adjusted to middle)
36A (Adjusted to largest) 36B (Adjusted to largest) 36C (Adjusted to largest)
Loveday London items run true to size.
Small = UK dress size 8-10 Medium = UK 10-12 Large = UK 12-14
- Delivered to you at home or work via tracked courier
- Direct from the designer or one of our stores
- Free returns and collection service arranged by us
- 14 day policy from the date you receive your order
- Easy returns for full refund no questions asked
- See Delivery Page for more information
- See Returns Page for full returns policy
Meet The Designer
Welcome to the irresistible world of Loveday London… A luxury lingerie lifestyle brand specialising in exquisite designs and boudoir accessories, all inspired by hardcore romance. Loveday London has been created to enhance every aspect of the boudoir experience; from fiercely-feminine lingerie, alluring scents and candles, to glamorous loungewear and deeply sumptuous quilts and pillows. Loveday London takes great pride in its origins and all pieces are designed in London and made in the United Kingdom. ‘The irresistible desire to be irresistibly desired…’