Rebellious, intellectual, ironic, progressive, minimalist – these are just several adjectives that best describe creative aesthetics of 2RU2RA. Timeless designs, clean and simple shapes, capsule philosophy, lasting quality are all at the core of our DNA.
2RU2RA items are easy to style, mix, and match, and the brand's collections are visually consistent, and on top of that – our clothes are so comfortable, functional, and universal it's hard to fall out of love with them. Classical silhouettes with a modern-day twist and ever-present element of irony and surprise – 2RU2RA is not to be confused with any other contemporary brand.
We are a tribe of intellectual rebels of different ages, histories and lifestyles. We are modern sophisticated punk. Come join if you're not a member yet.