ela

ela is a Canadian fashion brand that lives at the intersection of style, affordability, and sustainability. We love and appreciate the environment as much as we do beautiful design, so we decided to bid adieu to leather and say hello to alternative, cruelty-free vegan materials. We reduced our environmental impact without compromising our aesthetic and quality so that you could have a choice that not only looks great to wear, but also feels great to wear.

With modern fabrications and textiles, quality and accessibility can coexist. We believe that shopping affordably doesn't have to mean compromising on aesthetic. We design timeless pieces that are crafted from vegan materials with the goal to make sustainability and animal-safe products the new normal.

Icon for Happy Worker

Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

Icon for Cruelty Free

The products and constituent ingredients in this collection are not tested on animals.

Icon for Metamorphosis

The products in this collection are made with at least 50% recycled or upcycled materials.

Icon for Vegan

Alternative materials/ingredients have been used where an animal product would normally be used.