EMMA BY JANE
Designing little pieces of luxury to take you from day to night.
Emma by Jane is an Irish brand, founded in 2017 by ex-fashion Buyer, Jane Asple. The first question I get asked is "Where did the name come from?". Emma by Jane was founded in London where I lived with my best friend Emma for 5 years. Like all girls, we shared everything. One day, Emma came to meet me fully dressed and accessorised from my wardrobe and someone said, "it's like your style by Jane, it's like Emma by Jane and so the name was born. The name is a nod to the importance of friendship in our lives and the role it plays when we, as women, are investing in new pieces for our wardrobe and want to consult with our friends for approval.
Every piece is designed in Ireland by Jane. It is designed to be lightweight so that you can wear it from day to night and from your desk to the bar or on a date. The collections are designed to be layered together and to create different looks depending on the occasion.