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First Principles Denim

First Principles Denim is a premium denim label based in Melbourne, Australia. With a core focus on fit, fabric, and sustainable practice, our mission is to disrupt the fast fashion industry and change the way people shop for and produce denim apparel. After the success of our made-to-order range, FP now offers a carefully curated ready-to-wear range of all our best selling custom designs and cuts. All our products are manufactured by local denim artisans using sustainable Japanese denim. We partner with local suppliers and only produce in small runs on a slow schedule. We know denim manufacturing can be a traditionally dirty process, so we are fiercely committed to minimising our environmental impact. We're better for your booty, and the planet.

Unfortunately we do not currently stock the First Principles Denim collection at Wolf & Badger.

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