House of Alice

British fashion buyer Alice Thornton founded House of Alice in 2020 during the UK’s Covid–19 lockdown. HOA is a sustainable t-shirt brand for the modern woman – a woman who has a considered approach to her fashion choices and is decisive in her actions. A woman who wants to have a positive impact on the world. A HOA t-shirt is history revisited, inspired by 90s’ nostalgia and passionately aiming to bring graphic tees to the forefront of your wardrobe (and mind). Since the growth of fast fashion brands, it has become more difficult to preserve quality and relatability. HOA’s t-shirts are designed to last and to be a wardrobe staple that you can build your outfit around.