Howlet

The mission statement is our 'mental cheese cloth'. An has internal lighthouse for us, to direct daily, monthly and broad macro decisions. Something to sift out the dribble and choose the right concepts to focus on. This beacon gets whipped out of the business tool belt more than any other formally written tenant. Mission: To provide the best blank canvas for experiences to be built on; by giving our jewellery purpose and the ability to have legacy. The ability to have legacy is us both understanding our role as a brand and what customers require of us... without getting too over our skies and marketing our rings as 'heirloom' rings. They're not. They have the ability to be and it's our job to provide that capability to be held by the wear in the highest significance.