Morena Morena

Morena Morena is a casual luxury shoe brand, with comfort at its heart, offering a sense of freedom and a playfully sporty spirit. The brand was born out of the growing awareness of casual comfort and health and to seek solace from stylish shoes that hurt us. It offers a direct response to the growing desire for “cool comfort” in a world of relaxed dress codes and the increasing complexities of urban lifestyles and global travel. It traces its roots to a Brazilian model, designer and serial fashion entrepreneur of the 80s and 90s, Noemy Do-Carmo. Nicknamed “Morena” and living around the world during roles at fashion houses Lacoste, Gucci and Louis Vuitton. The Morena Morena Company was originally founded in Hong Kong in 2012, with Mrs. Do-Carmo as Design Director and the financial backing of a Wall Street veteran who passionately shared her vision. Hong Kong, the fastest moving city on the planet and the ultimate endurance of urban life style, complex commuting and frequent travel formulated her vision – the need for comfortable and versatile, ultra-chic sporty shoes that can be easily put on and scooped off – simple, easy luxury for a seamless lifestyle. Connecting the seemingly unconnected – style, sport and fashion – in one perfect pair of shoes, and the exceptional Portuguese craftsmanship struck immediate success with a sophisticated Asian clientele. The brand is the favorite of young minded professionals for dressing up or dressing down, depending on the occasion. Today, Morena Morena encompasses a complete sport inspired, casual luxury shoe brand ranging from Ballerinas, Loafers, Moccasins and Fashion Trainers for women and men as well as kids shoes. Contrary to market trends we do not expand in accessories and related products but keep relentlessly focused on execution, customer service and constantly improving quality, fit and comfort for the most versatile luxury shoes in the world.

Available in Mayfair London, Notting Hill London and online