Plum of London

Plum of London is a luxury British knitwear brand with a strong emphasis on sustainable fashion. Using what is arguably the world's finest yarn, Royal alpaca, each piece possesses incredible qualities and benefits that supersede those of all other yarns, both natural and synthetic. The premise behind the label is to create contemporary designs in colourful hues that meet the most discerning customers' tastes and will ensure each design transcends all fashions for many future seasons. By collaborating and supporting talented knitwear designers, Plum of London's innovative techniques are revolutionising the knitwear industry.