Róu So

Róu So is a Hong Kong contemporary conscious fashion brand. We design effortless, chic silhouettes for women of all shapes and sizes using up/recycled and natural fibre fabrics, exemplifying our gentle approach. Our brand name, "柔" pronounced as "Róu" in Chinese, translates to "softly" and "gently" in English. This name exemplifies our company's mindset towards our products, customers, and the planet. We believe in creating a harmonious balance between style, sustainability, and compassion.