Twisted Roots

Established in 2014, Twisted Roots is a Dubai based brand that offers affordable luxury with contemporary classics that are inspired by travel. The trademarks of the brand are its focus on layering while still keeping true to an aesthetic that emphasises on clean lines, elegant silhouettes and luxurious fabrics. However, what really echoes through every collection is the fact that the pieces are so easy-to-wear and mix & match while still being modern and relevant. It’s all about impeccable tailoring while still keeping a modern, feminine edge. Latifa AlGurg, the founder of Twisted Roots, began her career in the highly technical field of electrical engineering where she developed analytical and problem solving skills but had no outlet for her creativity. She found this outlet through creating collections that are inspired by travel that are a new take on contemporary classics. Her years of study and work experience put her on a road that has led to, Twisted Roots.