Trained in fashion design, Heidi began her career as an apprentice with several London-based designers before creating 5 Cruise and RTW collections, which were picked up by Harvey Nichols, amongst others. Drawing from her experience designing womenswear, Heidi set up her own label in 2009 and has since focused on producing a range of sunglasses that have a contemporary feminine edge and evoke a sense of fun for female sun lovers everywhere.