Bonheur. Jewelry is best known for its modern yet understated and architecturally inspired feminine pieces with an ever-expanding celebrity following. The idea of Bonheur. originated one summer evening in Thessaloniki, Greece after a family vacation where sisters Ally & Albina Mataj came upon bracelets handcrafted for them by their grandmother to commemorate their birthdays. Enthralled by the love and admiration a single piece of jewelry could bestow upon the wearer, the sisters became intent on creating a jewelry line that would embrace their whirlwind of travel whilst showcasing the spirit of their native New York.