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Species Saviour: Wolf & Badger Animal Protection Brand Of The Year 2021

by Wolf & Badger

We like to recognise brands who incorporate charitable giving into their business models, here we focus on a few who are making animal protection and conservation their top priority.

Deeba London’s Tiger Collection donates to Tiger Watch from Ranthambore Tiger Reserve in Rajasthan. Founded in 1988, Tiger Watch was developed at a time when the loss of Tiger habitat was at its peak and Tiger numbers were dwindling due to aggressive poaching. Today they operate on the front lines of many battles taking place to ensure the protection of the entire landscape through a more holistic approach to conservation; employing methods from education through to strategic partnerships with local communities.

KOY Clothing was founded by two British brothers born and raised in Africa, and who are now on a mission to support and give back to the continent they grew up in and love so much. They give over 50% of profits to sustainable charity projects within the Kenyan communities that inspire their designs - supporting the people, the place and the wildlife.

O.N.E believe that fashion should be animal and planet friendly. The brand are a PETA approved vegan brand, offering handbags and accessories. They minimize their impact through using non-toxic, EU REACH compliant vegan microfiber leather, that is made from nylon and a solvent-free polyurethane to fully replicate the texture of calf leather, while being significantly lighter, more abrasion resistant, odour resistant, and water repellent. They donate 10% of profits to farm animal sanctuaries.

As Ambassadors to The Cross River Gorilla Project (CRGP), Salome supports the charity's efforts to save the critically endangered Cross River Gorilla, which inhabit the Lebialem Highlands in Cameroon. The CRGP support the existing conservation efforts in Cameroon and by working with Newcastle University and other groups to troubleshoot current conservation challenges facing this remote part of the world.10% of all sales from the Lebialem Highland Collection are donated to the CRGP to support their conservation efforts.

That Gorilla Brand is proud to honour the animal that inspires their collections by supporting The Gorilla Organisation, a charity that works tirelessly to protect the great ape and its habitat. The Gorilla Organization was founded in the early 1990s to support the anti-poaching patrols created by the pioneering primatologist Dr. Dian Fossey. The brand donate €2 from every item sold and each season nominate one exclusive piece to give 100% of the profits directly to the cause.

Misheo celebrates uniqueness and biodiversity by featuring illustrations of rare wildlife, local flora and fauna and at-risk species on their scarves and prints. The designer, Michelle Pang, hopes to increase awareness and spread appreciation for endangered animals and other living species as well as donating to wildlife conservation efforts. Last year, Misheo donated 5% of net profits to wildlife conservation efforts, while this year, the company has launched a line of vegan-friendly and environmentally sustainable scarves ethically made of Tencel from responsibly harvested eucalyptus trees. 

Zenzee is a contemporary Park City, UT based womenswear label, focused on creating beautiful and wearable garments. Proceeds from their animal collection support the Wildlife Conservation Society. WCS's goal is to conserve the world's largest wild places in 14 priority regions, home to more than 50% of the world's biodiversity. The charity target large, iconic, wide-ranging species because of their intrinsic value and because they are vital to ecosystem health. By saving them, we protect all other biodiversity that shelters under their conservation canopy.