Press

WWD

September 2016

Wolf & Badger Expands in U.S

The British multibrand retailer will set up shop in New York's SoHo.

Wolf & Badger has set its sights on the U.S., and the British multibrand retailer will open its first stand-alone store there in February, WWD has learned.

Wolf & Badger, which sells a range of emerging designers, will set up shop at 75 Grand Street in SoHo in Manhattan, formerley the Burch Sisters' Trademark Boutique.

The space - which spans two floors - measures 2,500 square feet, and will be the retailer's third store, after units in London's Mayfair and Notting Hill. The interiors were designed once again by Augustus Brown, with a black-and-white motif similar to the existing stores, although the retailer declined to provide more details.