Press

The Impression

March 2017

THE STORE SCOUT – WOLF & BADGER SOHO

Competition amongst fashion brands and companies is much more intense today than it has ever been. The advent of e-commerce allowed for brands to gain visibility on a global level, but it also forced brands into competition with labels not native to their country. Despite the increased visibility gained from e-commerce, brands still need brick-and-mortar representation to cut through clutter and reach customers directly.

The 2,500-square-foot store, which marks as the retailer’s first US store, is home to a rotating selection of women’s and men’s apparel, accessories, jewelry, footwear, and homewares brands such as Tonn Surf, Yoanny Garcia, Bravur Watches, Origami, and My Pair of Jeans. In store, customers will find a dedicated designer jewelry space and a ‘meet the maker’ event area for designers to host events and private appointments.