The Huffington Post UKNovember 2012
The Huffington Post wrote an article on the recent craze of Pop Up shops. The article describes how they are helping up and coming small businesses to increase revenue over a small period of time by encouraging customers to impulse-buy. These pop up shops are helping the economy within the Christmas period, as they are helping support small businesses and designers.
Wolf & Badger have taken up on the Pop Up trend, supporting their in house designers by holding many events throughout the Christmas months. The events range from small to large to suit how public or intimate the designers want to feature their products. These events have helped increase the footfall in both the Notting Hill and Mayfair stores; this therefore encourages an increase in sales.
The publication of the pop up events also increases coverage of the stores and increases brand awareness, which is important in the months leading up to Christmas.