Gideon John is a contemporary London based unisex jewellery business, founded by creative & managing director Gideon John. After studying fashion business at London College of Fashion and five years in the fashion industry spent as a model, Gideon discovered his passion and enthusiasm for creating fine handmade jewellery. All Gideon John jewellery is made using only the finest materials. Gideon John is committed to producing high quality handmade jewellery for customers around the world. His vision is to create a new and exciting jewellery brand that stands for the best in British luxury products. Gideon designs each piece of jewellery in the Gideon John design studio in Battersea. Gideon seeks to combine the contemporary and the classic to produce innovative pieces of handmade jewellery.