AWAKE

AWAKE is a young French brand organized as a collective of committed creatives and designers whose desire is to rethink the model of consumption, by imagining objects and interactions of a new world, more respectful and more sustainable. In 2019, the brand introduced the world's first watch made from recycled fishing nets at the G7 world summit. Presented by French President Emmanuel Macron as "what France wants to do in terms of sustainable innovation", this model will remain very special in the history of the brand. From the beginning, AWAKE has focused its efforts on its responsible research and development program and moved forward with individuals, companies and organizations sharing its vision to raise awareness and propose concrete alternatives.