Fleet London is a new menswear brand based in Soho, London W1. Fleet is focused on premium cotton poplin shirts and slimmer fit boxer shorts. Our cotton is sustainably sourced in India and our packaging is largely recycled and entirely plastic-free. The brand is named after the nearby river Fleet, London's largest buried river, and the logo embroidered on to our shirts and boxers is the atlantic salmon, which has returned to the much cleaned river Thames for the first time since the 1830s. It can be done!