New Optimist

Discover our non-industrial take on fashion. A trend that sets the tone to change the fashion industry. Small batches. Designed for circularity. Hand-cut and sewn in Amsterdam. That’s how we do it. At our instore atelier on the Bilderdijkstraat 113. Let’s break the chain. Meet the makers. Let them show you their craft. Cutting and sewing garments, while you shop for your everyday green styles. We’d like you to create a look that sets you up for the future. Bold, new and optimistic. Created with a unique human touch. Are you ready to wear your optimism? Do like we do. Say: yes, future!