Zed

Zed is a contemporary fine jewelry brand bringing luxury to daywear. Surrounded by artists and craftsmen from a young age, sisters and designers Rana and Karen Zeidan learned early on about the remarkable world of fine jewelry. In 2014, soon after joining the family business, the sisters wanted to leave a mark as designers in the industry. With an atelier of the finest goldsmiths and an infinite array of gemstones at their fingertips, the possibilities were endless. The sisters began sketching and creating pieces for themselves that they felt reflected their own unique personal styles. Geometric silhouettes and effortless forms soon became the designers’ main aesthetic.