2°EAST

2°EAST are the makers of quality, everyday watches that don’t cost the earth. Built with meticulous craftsmanship, our minimalist and playful designs feature sapphire crystal, Japan made movement, and eco-friendly interchangeable straps for a lasting watch at an honest price. From our zero waste ion plating and our ethical as-can-be production lines, to our transparent pricing that skips the guys in the middle, we aim to weave kindness into everything we do. Plus, for every watch that’s sold, 30 trees are planted. With playful yet classic collections for men, women and kids, meet the watch for humans who believe it’s cool to be kind. #watchesforkindness