Based in Toronto-Canada, ANNAFORA was established in 2014 by designer Maida Ghide. Her vision celebrates the beauty in ethnicity and pursues the many essences of life. Since its conception, ANNAFORA has been able to take this deviated approach and use maida’s founding vision to create a progressive brand.

ANNAFORA is a luxury design company recognized for its unique use of natural fibers in combination with avant-garde designs. Each piece made is an embodiment of
African craftsmanship that carries strong historical and ethical ties. With storytelling as a signature, the brand brings forth a combination of visual arts to create artful collections for retail and display.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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Hides or textiles in this collection are sourced as a by-product of the food industry, population control of wild animals, and/or free-range farming.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

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The material or ingredients in this collection are at least 80% derived from organic farming.

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This collection has been made using at least 90% plant-based ingredients or materials.

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At least 1% of this brand’s sales go to a charity partner.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.