We have set out to change the way men think about underwear.
For too long the one thing we wear the most, is thought of the least.
We are redefining daily essentials, through focusing on premium materials, specialist factories and functional design.
The materials we use are specifically chosen based on their aesthetics, technical qualities and environmental impact.
Our first fabric is Tencel, made from sustainably sourced eucalyptus pulp.
We spent over a year searching for the right partners that share our vision, and uphold to the highest standards of quality and ethics. Our products are designed, sourced and hand crafted in Europe from start to finish.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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The material or ingredients in this collection are at least 80% derived from organic farming.

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This collection has been made using at least 90% plant-based ingredients or materials.

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All packaging in this collection is recyclable, recycled and free from petroleum based plastics.