búl

Founded in 2010 by Virginia Martin, búl (pronounced ‘buhl’ similar to the huhl of a boat) is an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness.

Virginia draws upon her lived and travelled experiences to create unique seasonal stories – surrounding landscapes, architecture, people and culture culminate within native palettes, textural silhouettes and natural fabrications.

búl has carved a signature style within the industry with core values in innovative Australian design and continues to stay true to Virginia’s vision of reflecting a modern interpretation of her travelled experiences through contemporary womenswear.

Available online