Co-Founders Ellen Wong and Samantha Williams, burned out and left our careers in digital marketing to create Daughters. Initially, Daughters was inspired by our experiences in our corporate jobs. We wanted to give women accessible ways to define their own self care practice through the creation and curation of products and inspiring content. After starting our own healing journeys, we realized there was so much we didn't know, so we've been sharing our personal stories along the way to inspire conversations about our collective experiences as women in the workforce, while leveraging our platform to educate on new self care ideas and practices that can help manage burnout.

All of our products are small batch, handmade in California by Daughters or exclusively for Daughters by other woman owned artisan companies. We use only the highest quality wildcrafted, organic and natural plant-based ingredients and essential oils in all of our products. All of our products are 100% cruelty free and sustainably sourced.

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No parabens, sulfates, petroleum, mineral oil, phthalates, micro-plastics or synthetic fragrances are used in any of the products in this collection.

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The products and constituent ingredients in this collection are not tested on animals.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

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The material or ingredients in this collection are at least 80% derived from organic farming.

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This collection has been made using at least 90% plant-based ingredients or materials.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.