EFEK

EFEK (Milano, 2021) is a genderless jewelry brand created by Özge Efek, a Fashion Stylist & Art Director based in Milan, Italy. EFEK aims to push boundaries of creativity and design, with a maximalist approach to jewelry by blending ancient Anatolian and Mesopotamian culture of jewelry with a contemporary twist. Inspired by the cultural diversity and multi ethnicity of the homeland; every Efek piece tells a unique story and unveils an ancient symbol with a mystic meaning. Meanings include symbols like Nazar (Evil Eye), El (Hand) , Idols, Şahmeran and other mythological creatures.