House of Muamua

Born on the beach of Bali in 2006. Italian designer Ludovica Virga decided to produce crocheted dolls made to support Balinese affected by the tsunami, who were left without work because of tourism industry left in crisis. The first creation of Ludovica, or Luvilu, as she is affectionately known by those closest to her, was born by chance. The first Mua Mua doll was made as a gift for a dear friend. Success came in 2009, when the young designer, during a Chanel fashion show in Venice, met Karl Lagerfeld and gifted him a Mua Mua doll in his likeness. The designer then forged a collaboration with the world renowned Italian designer and in 2012, she was commissioned to produce more than 500 dolls to be sold in Lagerfeld shops worldwide. The response was immediate, Mua


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