Initial S

Initial S is a French swimwear label made in France with modern and timeless designs. The inspiration comes from the art of living and travelling to the sea, to transmit an elegance of simplicity and sensuality, whilst endorsing natural beauty. Women should feel comfortable and confident when wearing a swimsuit. At Initial S, our flaws, which ultimately make a woman's beauty, are celebrated. Freedom of the body is one of the brand's most cherished values. Oeko-tex certified, our fabrics are sourced in Italy in a sustainable optic. They are made of high quality fibres using regenerated nylon from plastic waste found at sea and on land such as fishing nets and carpets. All our swimsuits are manufactured in France in a specialised workshop near Lyon, run by a woman.

Initial S is a French swimwear label made in France with modern and timeless