PICTO

PICTO® has been a Danish design icon since 1984 and is a small piece of Danish design history created by two young hippies Steen Georg Christensen and Erling Andersen. Two designers that wanted to challenge the traditional way of perceiving time. In a time when everyone was busy talking about 'time is money', and 'every minute counts', the two creators went in the opposite direction. With Picto® you are encouraged to set your own agenda. Here, the day is not divided into minutes and seconds. It is rather an indication of time. Once you've tried, you become addicted. This is how the idea for a highly minimalistic watch occurred – with only one hand and a clean dial. It’s the art of Minimalism. The dot marks the hour, and then you have a minute hand that marks the minutes.