SDress

SDress is pioneering intelligent dressing with equal accent on style, ethics, environmental consciousness, comfort and practicality. The concept represents new fashion civilisation where style doesn't entail waste and constant change of clothes but on the contrary, reusing and playing with our durable, versatile pieces that can be styled to always look different just with a change of shoes and accessories. SDress is made in Italy using latest thermal and ultrasonic technologies, exclusively with fabrics that are eco certified and made in a water saving, non polluting, carbon neutral process endorsed by WWF. Clean aesthetic and accent on quality of cuts is aimed at creating a wardrobe that is multifunctional, can be easily dressed up or down, feels as comfortable as sportswear but looks tailored and chic. It is the ever ready solution for a busy woman. All pieces are machine washable and no iron, they don't fade, lint or lose shape wash after wash. SDress is perfect for travel as it packs very small, doesn't crease and any creasing relaxes with body heat. The block colouring allows for easy combining with other pieces in the wardrobe. Constructed without any buttons, zips or labels to enhance the smooth comfortable fit of the fabrics as well as to ensure a small carbon footprint and a transparent supply chain with nothing superfluous. No stock is destroyed as the collection is added to rather than changed every season.