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Picto Dusty Blue Analogue Wristwatch

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Style notes

PICTO 40mm Matte IP Gold case with Dusty Blue dial and Chocolate Brown leather strap with matte IP Gold buckle. Solid stainless steel case, hardened mineral glass, 5 ATM.

A dot and a line. PICTO® shows time in the most insisting minimalistic way. Designed in Denmark in the 80's it is still contemporary centuries later and loved by people of all ages and nationalities. No wonder PICTO® is called an icon among watches.
5 atm water resistant.
Avoid spraying fragrance on or around your wristwatch to prevent discolouration
Clean with a damp sponge if necessary

Made in: China

40mm diameter dial
20mm strap width
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Based in: Denmark

PICTO® has been a Danish design icon since 1984 and is a small piece of Danish design history created by two young hippies Steen Georg Christensen and Erling Andersen. Two designers that wanted to challenge the traditional way of perceiving time.

In a time when everyone was busy talking about 'time is money', and 'every minute counts', the two creators went in the opposite direction. With Picto® you are encouraged to set your own agenda. Here, the day is not divided into minutes and seconds. It is rather an indication of time. Once you've tried, you become addicted.

This is how the idea for a highly minimalistic watch occurred – with only one hand and a clean dial. It’s the art of Minimalism. The dot marks the hour, and then you have a minute hand that marks the minutes.

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