RUE AGTHONIS

A Southern French name is intertwined into a fashion brand’s name - this is the cunning creation of founder SYL (Yanling Sha). Rue means "street" in French. The designer cleverly removed the second "A" in the street name "AGTHONIS", turning the brand into a street of fashion itself. At the same time, it also implies SYL is opening up the street to creative freedom. A combination of exquisite craftsmanship and luxurious fabrics smoothly blend together as the highlight of the brand. SYL is good at conceiving and designing from top fabrics, bringing unique life and authenticity to each garment through fabric selection, because beauty always lies in its authenticity.