SABINNA is a conscious lifestyle brand for women. We explore sustainability beyond the product, by making sure to be mindful about all aspects of our business. Our aim is to create ethical fashion without compromising our aesthetic and putting the environment at the forefront of everything we do.
Founded by Russian-born and Austrian-raised designer Sabinna Rachimova, the label is based in London and has a knitwear studio in Vienna. The brand is well known for its innovative take on selling strategies and direct communication with the customer, as well as being a modern storyteller for women. In the past years, SABINNA has won the Fashion Futures award presented by Decoded Fashion and the British Fashion Council, worked on EU-funded sustainability projects and was featured in publications such as Forbes, Huffington Post, WWD, Eco-Age and more.