Play on word with undergarment and argument, the underargument advocates the power of individuality and arguing against the norm.
Each lingerie piece is named and labelled after an empowering quote to remind the wearer to embrace their individuality.
These underarguments come to life through the collections but also through the stories of the women who volunteer to share their life experience and shoot with the brand. All the women shot in the underargument's pieces have been selected for the story they chose to share with the brand. They were selected without asking them for photos or for their size, they call it "the anti-casting".