TRU was born on the peaceful shores of Barbados.
Inspired by the simplicity of island living, Emilee, a young island girl; born & raised in Barbados decided to start her dream brand, TRU. Designing effortless essentials that are made to last with each collection being ethically produced in small batches. #TRUTOYOU being the core of the brand, meaning to be yourself, unapologetically. A brand goal is to build a community of strong, independent, likeminded individuals who inspire and support one another.