Vedrana Mastela

Vedrana Mastela is a Croatian independent designer that creates small, project-like collections manufactured ethically with a slow fashion concept in mind. Focus is on the use of organic, eco-friendly fabrics or deadstock, damaged and vintage fabrics, use of eco-friendly print as well as practices like upcycling, reusing and repurposing fabric from the studio. With her artistic approach, Vedrana works beyond trends to deliver timeless pieces with her specific signature. Through her work, she questions the notions of creation and destruction, gender roles, bodies, and emotions. Hand embellishment, personalization, hand perforations, DIY aesthetics and denim are part of her design.