Piero Wool Fedora

It is inevitable that your wool hat will attract dust & lint. Use a soft bristled brush to gently brush away the lint. Use small motions, with a light hand. If necessary, brush against the nap of the wool, but always finish brushing in the direction of the natural grain.
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If your wool hat's crown becomes dented or misshaped, lightly steam the inside of the crown, & reshape using your hands. Let air dry; do not use a blowdryer.
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If your brim becomes bent, you can lay a clean cotton towel on top of the brim, and very lightly iron the brim flat for just a few seconds. It is extremely important that you not apply too much pressure; light use of steam is key. Note that it only takes a few seconds of moist heat to reactivate the stiffener. Too much time under heat can over stiffen the hat's brim & possibly discolor the wool. Err on the side of less time under the iron. Air dry on a flat surface.
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Avoid getting your wool hat wet, it can leave water marks!
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To remove stains or dirt, we suggest using wool or felt spot treatment. Dry cleaning may be in option in some cases.