Jane Frances studied at the London College of Fashion and ModaPelle Academy in Milan, where she Iearned from some of the most accomplished shoe designers in the world. After graduating, she spent her formative years in Milan, learning the intricate art of Italian craftsmanship under the guidance of her teacher and mentor, before moving to London to establish Dear Frances.
What have been the highest and lowest points on your journey so far?
It’s hard to beat the feeling you get from seeing your very first collection come to life and seeing Dear Frances designs on people’s feet. That is still one of the highest points of my journey so far. The lowest point would have to be the fairly regular realisation that it’s 2am and I’m still sitting in front of my computer. Again.
What is your greatest fear?
Not doing what I love.
How would you describe your customer base?
Intelligent and creative, with an appreciation for fine lines and subtle detail. She has a relaxed sense of style and a naturally strong elegance.
What are the morals that you run your brand by?
Creating a luxury product means more than just superior materials and production. We have a very close relationship with our production team in Italy and supporting the traditional Italian craft is central to the Dear Frances brand.
Who is your mentor?
My wonderful teacher who is now an important part of our production team.
What inspires you?
I can be inspired by almost anything! Though I am particularly drawn to clean, minimalist lines and find that furniture design and architecture feature strongly in my work. Mid century Danish design was an important reference for AW14; the sharp lines and clean edges, sculpted wood panels, textured fabrics and even the colour tones helped to mould a theme for the collection.
What building holds the most sentiment for you?
My family home in Australia.
What is your most treasured possession?
A small painting my mother gave me as a child.
What motto do you live your life by?
Keep it real.
How do you keep your body and mind healthy?
Daily yoga and plenty of H2O!
Where do you see the brand in five years?
Over the next five years, I would like to see Dear Frances continue to grow internationally. I would also like to become more involved in collaborative projects and further our reach by partnering with brands of a similar aesthetic and voice.
What drew you to Wolf & Badger?
Wolf & Badger has been a wonderful platform to help launch our brand and has given us the opportunity to show people what we are about. We were initially drawn to the store as they stock a great selection of some of the most exciting emerging designers.
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Wednesday 22nd October 2014
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