Alejandra Raw Project

We are a fashion laboratory founded in 2015 based in Guadalajara, Mexico. At Raw we look forward to creating a more aware and just fashion culture, sustainability and contribution to our planet are the main concepts that guide our project, and they take life through our actions. Due to our artisanal production process and brand values, we do not compete in the "fast fashion" world that is based on repetition and large inventory. Our business model has an inherent slowness, which depends on people´s labour, natural raw materials and the process of transforming these into unique pieces. Within each year our brand has grown into a more mature representation of our vision. Always inspired by nature and culture. RAW celebrates life and the hands that work it.