ALULU

ALULU swimwear is known for its superior comfort and support, thoughtful design features, unique prints and considered fabrics - all of which are at the core of every new range. Founded in Northern New South Wales, Australia, in 2018 by designer and mother of two, Gemma Freeman, the inspiration for ALULU emerged from Gemma's vision to create functional, comfortable swimwear that would enable other young women and mothers like herself to feel confident and supported by the water. We understand that women want to feel beautiful and "sexy" whilst also feeling supported and comfortable. We are known for our unique prints by Australian artists and our commitment to really listening, observing, and integrating our customers' needs and wants.