House of Alice

British fashion buyer Alice Thornton founded House of Alice in 2020 during the UK’s Covid–19 lockdown. HOA is a sustainable t-shirt brand for the modern woman – a woman who has a considered approach to her fashion choices and is decisive in her actions. A woman who wants to have a positive impact on the world. A HOA t-shirt is history revisited, inspired by 90s’ nostalgia and passionately aiming to bring graphic tees to the forefront of your wardrobe (and mind).
Since the growth of fast fashion brands, it has become more difficult to preserve quality and relatability. HOA’s t-shirts are designed to last and to be a wardrobe staple that you can build your outfit around.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

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All packaging in this collection is recyclable, recycled and free from petroleum based plastics.

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The materials in this collection are free from AZO dyes and phthalates.

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The material or ingredients in this collection are at least 80% derived from organic farming.

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This collection has been made using at least 90% plant-based ingredients or materials.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.

Available online