J.won is a young and exciting knitwear brand based in London. The brand aims to combine varying design principles to bring a unique and exciting identity for its customers. The concept is to empower women whilst remaining sophisticated and chic, unique but with a wide appeal. Jiwon believes that knitwear should not just be about comfort but portray style and identity for those who wear it. She seeks to bring these themes out by combining colour and collaborating with various techniques.