Oramai London


Created in 2018 by Isabella Broden, Oramai designs beautiful heirloom pieces that will live in your closet forever. The collection is made of 100% GOTS certified organic linen from Belgium and is hand-stitched by local, skilled craftsmanship in London. We are a sustainable semi-couture as we only produce on demand.

Isabella's commitment is to make a elegant and relaxed collection without compromising her ethics and key values, taking into consideration where materials come from and who is making them: luxury with a conscience or in other words; sustainable luxury.

Oramai is Italian and means ‘by now’, a name that perfectly describes our mission which is to recreate luxury by working with sustainable materials, and supporting local craftsmanship so that the customer will 'by now' expect luxury fashion to be made the most environmentally aware way possible.


Sustainability is not a simple term - it’s a mindset, a culture, a lifestyle, and one that is accessible to all, that’s the best part. Small things by all are greater than one person’s individual fight which is why sustainability runs through the full DNA of Oramai.
We track the environmental footprint of our products in terms of water, CO2 and waste. It’s important for us to keep reducing this footprint, so we invest in low impact alternatives in all stages of manufacturing like eco fabrics, LED lighting, renewable energy and 100% recycled packaging.

Linen scores very highly on ecological factors. Flax is a natural product that does not require irrigation during growth, and needs little or no chemical treatment. The flax for this collection is grown in an entirely in Belgium. All parts of the plant are used, so there is no waste. Linen fabric is 100% biodegradable and recyclable.

The environmental impact of spinning and weaving flax is virtually zero. Spinning, weaving and finishing of the linen is done using the most ecological and socially responsible methods, as confirmed by the GOTS certification that covers the entire production process.

Oramai is entirely produced in a local studio in north London. We want to support local production and craftsmanship for a sustainable future. Also by producing local we reduce the CO2 that comes with producing overseas.

Available online