Time Out

September 2010

Wolf & Badger - In February this year, a new concept boutique opened on Ledbury Road with a somewhat rare philosophy – to bypass well known luxury labels and showcase the work of young designers instead. A portion of retail space is rented out to each fledgling label, and in turn, they get snapped up by style-savvy west Londoners – and gain business advice on how to grow their brand. Owners (and partners) Samir Ceric and Zoe Knight have excellent style credentials (Ceric is an art gallery owner and Knight is a lauded accessories designer who has worked for big names like Anya Hindmarch and Stella McCartney at Chloe) and the pair have already garnered a prestigious Walpole Brand of Tomorrow award and a pop-up shop in Selfridges.