May 2016

Wolf & Badger launches kidswear

Today the London retailer launched beauty and kidswear categories online and in-store.

Independent retailer Wolf & Badger has today launched beauty and kidswear categories, adding to its existing portfolio of over 600 labels.

The kidswear range will be sold both online and in the company’s two London boutiques, catering to children aged between 2-13 years, and will be a curated edit of brands.

With an aim to carry around fifty brands in each of the two categories by the end of 2016, the kidswear offering includes brands such as Chateau de Sable, Jessie & James, Love Made Love, No Added Sugar, Toby Tiger and Zatchels.

Creative director of Wolf & Badger, Henry Graham, says, “We are regularly approached by a variety of great brands wishing to sell with us which don't sit within the traditional merchandising mix we carry online or in store.”

He continues, “With customer demand burgeoning for certain categories, there was no longer any reason why we shouldn't be showcasing and selling certain other product types alongside our existing range. We have always been known for selling the best under-the-radar independent brands and moving into beauty and kids was the natural next step.”