Fashion Network

September 2016

Wolf & Badger to open first US store

Upmarket multi-brand retailer Wolf & Badger is making its U.S. debut in February 2017 with the opening of its first store in SoHo, New York.

The 2,500-square-foot space located at 95 Grand Street will present the British retailer’s unique retail concept, showcasing a curated edit of independent designer brands from both the US and Europe. For many independent international brands, this will be the first time they have a physical presence in the US.

A variety of collections across womenswear, menswear, accessories and jewellery will be available at the boutique, formerly occupied by the Burch sister’s Trademark store. Following an extensive interior refit by architect Augustus Brown, the store will open for trade for the beginning of the spring fashion season.

Henry Graham, Creative Director and Co-Founder comments "this is a tremendous opportunity to finally bring our concept of super curated, high quality independent designer brands to the wider US market. There's nothing like what we do in US and since New York is a key destination for fashion, we are delighted to have the opportunity to welcome its discerning residents to our store to discover something new and different".